Zero-ing in on Zero-Party Data

Released: Jul 21, 2022 |

Length: 12 pages |

Language: English |

Resource: Whitepaper

Email marketers can finally quit the juggling act. Zero-party data makes it possible for personalization and privacy to coexist.

As more consumer privacy legislation becomes law and prosecution grows stricter, signs indicate zero-party data is the future of brand marketing. This means those wary of implementing a zero-party data strategy should get on board sooner rather than later.

Depending on your business, a successful zero-party data strategy may benefit from a technology partner like Validity. Validity’s suite of best-in-class email success and data management solutions—including Everest, BriteVerify, DemandTools, and GridBuddy Cloud—make it easy to collect, maintain, and leverage consumer data.

To learn how Validity can help you implement a winning strategy for zero-party data, schedule a conversation with our experts today

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