Demystify the world of Artificial Intelligence in market research with this concise guide to the three key applications: Generative, Predictive, and Suggestive AI. Understand how these powerful tools can be leveraged to enhance various stages of the research process, from data collection to insight generation.
- Explore the applications and potential of each AI type: Learn how Generative AI rapidly develops surveys and summarizes data, Predictive AI forecasts market trends and consumer behavior, and Suggestive AI recommends product or service improvements.
- Understand the key benefits for researchers: Discover how AI can enhance search capabilities, automate data cleaning and visualization, and provide valuable predictions and tailored recommendations.
- Be aware of the crucial drawbacks and limitations: Recognize the potential for inaccuracies with limited data, the risk of flawed data influencing results, and the tendency for AI to miss nuanced human insights.
- Learn how to strategically implement AI: Gain insights into using AI thoughtfully and in conjunction with human expertise to disrupt market research for the better, leading to faster, richer, and more profound insights.